UPDATE: The site Pnosker reported today (Jan. 27th) that Facebook will file its IPO next week. Monday? Tuesday? No one knows for sure. The IPO announcement comes after the publication of the post below, which presumes the announcement would come in May.
Facebook is making serious moves in 2012, which is essentially a continuation of changes it made to it's site in the second half of 2011 - both in style and substance. I wrote a post on it last September. Interestingly, the site Paid Content reported that it is looking to replace YouTube as the host for Vevo, a premium service for music videos. Upgrades, enhancements, improvements. Why so many? To be clear, there is no one thing driving it.
But, Facebook's initial public offering of stock (IPO), which many believe is coming in May, may have more to do with the changes than anything. It is expected to be the biggest IPO in history. Even bigger than Google's. The Wall Street Journal Q&A video above provides great context of the anticipation around what will likely be a perpetual conversation piece in both tech and finance.