Social media has toppled governments, marketed products, and is always inspiring and generating ideas for greater innovation. But when it involves the social good, the results are often amazing. The campaign to get Amit Gupta a bone marrow transplant is a prime example. Gupta, the founder of photojojo, was diagnosed with acute leukemia.
Through mostly Facebook, Twitter and Tumblr, people - from India to the United States - are spreading the word, participating in donor drives, and ordering a free test kit. As of November 11, 2011, there are just less than 20 days left to find him a match.
Can Social Media Save Amit Gupta? Porter Gale asks. I'm optimistic that it can.