Ask anyone who knows me: I love social media. It is a tremendous platform, and I am blessed to have met and worked with some amazing people all over the planet. Establishing those relationships meant that I had to reach out to people, inquire about what fuels them, and had to be consistent in what I've done from the beginning: share and communicate with everyone, whether you have 500 Twitter followers, or 500,000.
I bring this up because of a Huffington Post piece ("Serendipity in the Sky") I saw today from outgoing Virgin America V.P. Porter Gale. A smart, accomplished and connected woman, she has been the architect of Virgin's social media strategy. I loved her piece so much that I had to share a passage from it: