Wednesday, March 16, 2011

ESPN, President Obama and the NCAA Tournament

It's that time of year again: the NCAA Men's and Women's Basketball Tournaments. And for the third year in a row, President Obama has made his predictions. Dubbed "Barack-etology", this has become a big deal for ESPN, and a ratings bonanza. Their sneak peak pretty much confirms that. The president did exceedingly well in 2009, but did not fair too well last year. We'll see this time :)

I think its great when the president (any president) can take part in non-political activities like this. Regardless of what a critic would say, this gives him enormous exposure to viewers who don't watch the political shows on Sunday or the opinionated talking heads that dominate cable news. This is brilliant. And, as you'll see in this extended clip with Andy Katz, a great deal of fun.


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